Popular Fast-Food Giant Plans Metaverse Move In Chinese Lunar New Year
In celebration of the Lunar New Year campaign, the US fast-food giant McDonald’s, in collaboration with the Chinese Mexican content creator Karen X Cheng, will launch an immersive experience session for users. Cheng is a well-known creator working with AI, AR, and other cutting-edge digital technologies.
A Metaverse Commercial
Furthermore, the new commercial, which is 30 seconds long, captures Cheng’s childhood memories of the event and will include a QR code call-to-action to draw users to other parts of the campaign. According to Elizabeth Campbell, McDonald’s head of cultural strategy, the fast-food chain hopes that the tech-focused initiative will help boost the Lunar New Year celebration.
Accordingly, the fast-food giant has released a slew of metaverse experiences to add spice to the celebration. Earlier in January, McDonald’s released several metaverse experiences to prepare for the Lunar New Year and give users something to cheer about.
Users will explore various activities via virtual and augmented reality technologies and 3D animation. The company wants to ensure that there is something for all users to enjoy and explore.
Some activities include cooking competitions, VR zoos, and engaging in traditional Chinese games. In addition, the fast-food giant also created an individual-specific 3D avatar that allows users to explore the world in their respective ways.
Users can message their friends, share photos, and interact using the in-app tool. Cheng and McDonald’s partnership aims to develop a fun and immersive metaverse celebration for the Chinese Lunar New Year.
Using McDonald’s digital ecosystem, Cheng seeks to provide people with the means to connect with families and friends during the holiday season and create enduring memories of themselves.
Cheng’s Huge Ambitions
Karen X Cheng is a Chinese American digital content creator and entrepreneur with vast experience in emerging technologies and their applications. Cheng is the founder and CEO of Karen X Inc., a firm that offers interactive experience solutions for brands looking to explore the virtual ecosystem to boost their user base.
The partnership with McDonald’s will see the popular digital creator develop a metaverse experience celebrating the Lunar New Year. Cheng hopes to provide people with more ways to connect with their Chinese roots by engaging in immersive fun activities through the fast-food giant’s digital world.
By initiating the Lunar New Year metaverse experience, McDonald’s seeks to bring more innovative ways for its customers to celebrate the holiday season and expand its user base. The potential of the virtual world is undeniable, and brands continue to explore ways to utilize the ecosystem to boost their revenues and onboard more customers.
Additionally, by collaborating with Cheng and using her digital story-telling skills to usher in the Chinese Lunar New Year, McDonald’s intends to welcome its customers into a new period in a unique way.
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