Beyond MicroStrategy: Six More Publicly Traded Firms That Hold Bitcoin
Criticized several times for investing in Bitcoin, MicroStrategy has recorded massive gains from its investment amid the latest BTC boom. The firm’s stock has also hit levels it hadn’t seen since early 2002.
MicroStrategy’s success has inspired numerous publicly traded companies to add Bitcoin to their reserves. Here are some:
Tesla
Electric carmaker Tesla owns nearly 10,000 BTC worth over $1.5 billion. According to various reports, the company plans to accept digital currencies as payment again in the coming months. Tesla stopped crypto payments in 2021 after its CEO Elon Musk expressed concerns over environmental pollution caused by Bitcoin mining.
Block
Block, the parent firm of the Square payments platform, holds over 8,000 Bitcoin as of January 13th, according to data from Treasuries.Bitbo. The Jack Dorsey-led company started to acquire BTC three months after MicroStrategy announced its first purchase.
Rumble
YouTube’s rival Rumble established its Bitcoin reserve in late 2024. At the time, the video-streaming platform said it would spend approximately $20 million in purchasing Bitcoin.
LEEF Brands
LEEF Brands, a leading cannabis company based in California, adopted Bitcoin as its treasury reserve asset in December. It plans to invest over $5 million in BTC this year.
Semler Scientific
Since May 2024, medical technology firm Semler Scientific has been making Bitcoin purchases, pushing its holding to 2,084 coins as of this writing. Its CEO, Eric Semler, says they plan to buy more Bitcoin in 2025 using profits from the ATM program.
Banzai
Top marketing technology solution company Banzai set up its Bitcoin reserve in November 2024. It plans to invest 10% of its profits in BTC. According to the firm’s CEO, Joe Davy, the planned Bitcoin investment will give room for diversification in Banzai’s treasury.
Why Are US Companies Adopting Bitcoin?
While many firms have stayed away from Bitcoin in the past years due to regulatory unclarity and extreme price volatility, the entrance of Wall Street giants like BlackRock, which now offers a Bitcoin spot ETF, has boosted confidence in other US-based companies. Moreover, the incoming Donald Trump government has promised to ‘do something great with Bitcoin,’ prompting US firms to believe that BTC could be a good investment.
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